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Brand Solutions Case Studies

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Solutions
Partnerships

Globe Telecom:
Pilot Brand Partnership

Globe Telecom in the Philippines served as the pilot brand partner for MetaverseGo’s NFT launchpad. Globe’s Gudi NFT was the first NFT collection released by a telco provider globally with real-world utility.

A Gudi NFT entitles holders to a stream of Globe rewards, including event ticket access starting with the GMusic Fest held in September 2022, chances to win prizes, involvement and benefit from brand loyalty programs, and exclusive content drops.

A Gudi NFT entitles holders to a stream of Globe rewards, including event ticket access starting with the GMusic Fest held in September 2022, chances to win prizes, involvement and benefit from brand loyalty programs, and exclusive content drops.

12,000+

New Users from partner launch comms

48 hours

All 917 primary NFTs were minted and claimed within 2 days

It proves a replicable use case for telco partners to feed into the NFT marketplace as creators and eventually utilize their own NFTs as a form of advertising and marketing channel to capture and retain customers.